So, last month I had a prolonged discussion with a "naturopath" about various kinds of "therapies" and science in general (I described it briefly here). One of the BIG NAMES thrown at me during that discussion was Joe Mercola and his woo-selling web site (no link here... I do not want to bump his Google rank).
As is was coming from a believer, Mercola was presented to me as an "authority" on various natural remedies and products. We did not discuss it in details, but I'd tried to point out that Mercola, while accusing everyone of various conflicts of interest, including the dreaded BIG PHARMA links, has direct financial stakes in most of what he's promoting, way more direct than any doctor has to the BIG PHARMA!
I stumbled upon a great article today from Orac, "Joe Mercola's shampoo woo", which dissects this problem to the core: it's always about money when somebody tries to sell you something "natural".